Pedestrian shopping street · Third Street Promenade from Wilshire Blvd to Broadway
Third Street Promenade
3rd St, Santa Monica.
A three-block pedestrian street of national brands, tech stores and casual dining in Downtown Santa Monica, ending at the open-air Santa Monica Place mall. It suits visitors and families who want easy, walkable shopping a few blocks from the beach and pier.
Car-free · Big brands · Near the pier
Photo: Balazs Barnucz · CC BY-SA 3.0 · Wikimedia Commons
- In our directory
- 15 shopseach one verified
- Where
- Third Street Promenade from Wilshire Blvd to BroadwayPedestrian shopping street
- Right now
- Typical hours10am–8pm
- Getting here
- Metro E LineDowntown Santa Monica station at 4th St and Colorado Ave, a block from Santa Monica Place.
Insider guide
Shopping 3rd St Promenade.
The story
Third Street Promenade is Downtown Santa Monica's car-free shopping street. Three blocks of Third Street became a pedestrian mall in 1965, and after a redesign the renamed Promenade opened on September 16, 1989. It runs from Wilshire Blvd south to Broadway, where the Santa Monica Place mall carries on to Colorado Ave.
The Promenade is big-name brand stores: Apple, the Google Store, Zara, Uniqlo and Anthropologie, plus Barnes & Noble. Santa Monica Place adds fashion, jewelry and luggage, and a few more shops sit one block east on 4th St. It suits an easy walk, and the Santa Monica Pier, which opened in 1909, is nearby.
What to Expect
Coming from the north, Barnes & Noble (1318), which opened in August 2024, is the main general bookshop downtown. Zara (1338) is a large store for women's and men's fashion, and Patagonia sits one block east at 1344 4th St with gear for climbing, surfing and trail running. Farther south, Anthropologie (1402) has women's clothing, jewelry and home goods, Apple (1415) runs free workshops, Uniqlo (1431) is the larger store that opened in December 2025, and the Google Store (1460) lets you try Pixel phones and Nest devices before buying.
Inside Santa Monica Place, ALLSAINTS sells leather jackets and knitwear, Johnny Was has the LA brand's embroidered tunics and printed silk, and HUGO BOSS covers suits and tailoring. Brilliant Earth shows engagement rings you can try in person, and PANDORA helps you build a charm bracelet. Nike and Intimissimi round out the mall.
Best Time to Visit
Santa Monica Place is open Monday to Saturday 10am to 8pm and Sunday 11am to 7pm. Promenade stores set their own hours, generally similar. Come on a Wednesday or Saturday to pair your visit with the Downtown Santa Monica Farmers Market.
If You Only Have an Hour
Start at Barnes & Noble (1318), then walk south past Zara to Anthropologie (1402) and the Google Store (1460). Cross Broadway into Santa Monica Place and finish at Johnny Was or ALLSAINTS.
Where to Eat
Khan Saab Desi Craft Kitchen, just off the Promenade, serves Pakistani and Indian food; order the bhindi masala and lamb rogan josh. Elephante (1332 2nd St), a block away, is a rooftop Italian spot for whipped eggplant dip and vodka sauce pasta. Michael's (1147 3rd St), two blocks north of the Promenade, serves seasonal California cooking with a garden patio, and Resy takes reservations. For sandwiches and Italian groceries to take away, Bay Cities Italian Deli & Bakery is a few blocks east at 1517 Lincoln Blvd.
The directory
15 shops, all in one place.
Tap a shop or a dot on the map to see it.
Fashion7 places
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Larger Santa Monica Uniqlo that opened on the Promenade in December 2025, with the Japanese brand's full range of basics, outerwear and collaborations.
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Large Zara on the Promenade with women's and men's fashion. A dependable stop for current trend pieces at moderate prices in Downtown Santa Monica.
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Outdoor clothing store on the Promenade, with gear for climbing, skiing, surfing, fly fishing, paddling and trail running.
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Store for the London label inside Santa Monica Place, known for leather jackets, knitwear and dark, rock-leaning clothing for women and men.
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Women's boutique in Santa Monica Place for the Los Angeles brand's embroidered tunics, dresses, kimonos and printed silk pieces.
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Sportswear store in Santa Monica Place with running shoes, sneakers and athletic apparel for women, men and kids, a block from the Promenade's other big brands.
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Store for the Italian lingerie and sleepwear brand in Santa Monica Place, with bras, silk slips, loungewear and knit layering pieces.
Specialty4 places
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Apple store on the Promenade with staff specialists, free workshops, business advice and setup help for iPhone, Mac and iPad.
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Google's own retail store on the Promenade, for trying Pixel phones, Nest home devices and other Google hardware and AI features before buying.
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Luggage store in Santa Monica Place for the travel brand's suitcases, backpacks, briefcases and accessories, with staff to help compare sizes.
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Luggage specialist in Santa Monica Place selling suitcases and travel bags, one of three luggage stores in the mall alongside Tumi and BRIC'S.
Jewelry2 places
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Jewelry showroom in Santa Monica Place for engagement rings, wedding bands and fine jewelry, where you can try settings and stones in person.
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Store for the Danish jewelry brand in Santa Monica Place, selling charm bracelets, charms, rings and earrings, with help building a bracelet.
Books1 place
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Bookstore that opened on the Promenade in August 2024, the main general-interest bookshop in Downtown Santa Monica, with books, magazines and gifts.
Menswear1 place
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Store in Santa Monica Place for the German brand's suits, tailoring and casual wear, mainly for men, with a smaller women's selection.
No shops in that category here yet.
This week
On the Promenade this week.
Typical hours
Most shops keep the hours below.
Hours vary by individual store. Always check with specific retailers.
Eat, drink, stay
Between shops, close by.
Top restaurants nearby
All of Eat →- Michael'sCalifornian · Michael McCarty's restaurant on 3rd Street, two blocks north of the Promenade, serving seasonal California cooking with a garden patio and modern art collection.
- Bay Cities Italian Deli & BakeryItalian deli · Italian deli and bakery on Lincoln Blvd, a few blocks east of the Third Street Promenade, for sandwiches and Italian groceries to take away.
- Khan Saab Desi Craft KitchenPakistani / Indian · Pakistani and Indian restaurant just off the Promenade on Santa Monica Blvd. Order the bhindi masala, tandoori chicken and lamb rogan josh.
- ElephanteItalian / rooftop · Rooftop Italian restaurant on 2nd Street a block from the Promenade. Order the whipped eggplant dip, soppressata pizza and vodka sauce pasta.
Top hotels nearby
All of Stay →- Michelin Key
Santa Monica Proper Hotel
267-room hotel joining a 1920s Spanish colonial building with new construction; Kelly Wearstler interiors and a rooftop pool.
702 Wilshire Blvd · - Michelin Key
Fairmont Miramar Hotel & Bungalows
302-room century-old hotel at Wilshire and Ocean with 31 freestanding garden bungalows, a spa and a shuttle to a private beach club.
101 Wilshire Blvd · - Michelin Key
The Georgian
84-room turquoise-and-gold Art Deco hotel from the 1930s on Ocean Avenue, with the Sunset Terrace and the Georgian Room.
1415 Ocean Ave · - Michelin Key
Regent Santa Monica Beach
167-room hotel on Ocean Avenue with Pacific views, a large pool deck and direct access to the beach path near the pier.
1700 Ocean Avenue · - Michelin Key
Shutters on the Beach
198-room beachfront hotel with ONE Spa, the 1 Pico and Coast restaurants, and a small library in every room.
One Pico Boulevard · - Michelin Key
Casa Del Mar
129-room 1920s Italianate beachfront hotel, sister to Shutters, with Michael S. Smith interiors, a spa and Terrazza restaurant.
1910 Ocean Way ·
Ratings are the scores saved in our directory and are not live. Check the listing for the current score.
Getting here
Parking and transit.
- PParkingCity Parking Structures 1–9 flank the Promenade on 2nd and 4th Sts; the Downtown Santa Monica site lists the first 90 minutes free with daily maximums of $20 weekdays and $25 weekends, but the city announced a restructuring (first 30 minutes free) that was put on hold in January 2026, so check posted rates. Santa Monica Place valet is a $20 flat rate on 2nd St between Broadway and Colorado Ave. The Metro E Line ends at Downtown Santa Monica station (4th St and Colorado Ave), a block from Santa Monica Place.
- SMetro E LineDowntown Santa Monica station at 4th St and Colorado Ave, a block from Santa Monica Place.
Park on the first two levels of the city structures for up to 3 hours; all-day parking is on the upper levels.
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